elevated recognition: brand excellence + executive experience

lpg
(branding)
2024
Napa Valley

in 2024, a new standard was set for executive recognition events within one of the world's largest automotive retailers.

the ask: bring a fresh level of intention and cohesion to the company's most prestigious awards, rewarding attendees with an exclusive trip to Napa Valley. this year, we launched the inaugural 'LPG' event branding as an ecosystem of design that can scale and be customized for future events.

project team:

the challenge: build a unique event brand that felt elevated and exclusive, while tying back to the company's core identity.

the solution: custom branding and campaign visuals ready to show up across every format, from digital to environmental details. each element was designed with intention to feel unified—whether an attendee received a custom trophy, opened a welcome mailer, or enjoyed a round of golf.

sealed & delivered
creative: campaign theme, visuals, brand experience IRL, and rollout
strategy: project plan, communication plan, message framework
leadership: cross-collaboration, executive stakeholder buy-in

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