SC Artistry: Bold lashes, creative confidence
A talented lash artist, known for creating custom lash solutions, needed a brand that reflected her bold, artistic personality and bespoke approach to lash customization.
the ask: develop a brand identity that captures the brand's essence of bold elegance and creative precision.
the challenge: each element of the visual identity needed to balance bold, authoritative design with the delicate, artistic flair of lash services, while communicating expertise and a personalized approach.
the solution: crafted a cohesive brand identity merging vibrant typography with organic, handwritten fonts, curated a custom photo shoot with detailed mood boards, and designed launch graphics for a social campaign that highlighted SC's brand values and offerings. please note: the brand name has been changed from the original branding.
